Sam’s Club | Holiday 2024
The holiday season is supposed to be a magical, picture-perfect time to kick back and enjoy with your loved ones. But here comes the insight: it isn’t, especially when you have to shop for anyone who means anything to you. Thankfully, these Sam’s Club singers are here to break into your home and car to show you a less stressful way to get what you need, when you need it.
I was called off the bench to help write the spot alongside the incredibly talented Hayley Lyons and Calyssa Holiday, who were responsible for its concept and production.
It’s important to note they won’t just break into anyone’s home and/or car. Just members of Sam’s Club. And just for demonstration purposes.
Credits
Art director: Calyssa Holiday
Copywriter: Hayley Lyons
Junior copywriter: Sam Podolsky
Creative directors: Roger Fish & Sara Goldsmith