Baby’s First Banners
My coworker Cat, an art director, was pregnant as hell and due a few months out. Some other coworkers and I made an actual baby toy that would teach her future baby what their mother does at work all day.
We worked with a semi-professional laser-cutter to make the wood pieces, and assembled, designed the packaging, and painted it ourselves.
If you look closely, you can see this is actually real by how banged up the box is.
It’s more useful for babies to know banner dimensions than how to say “mama.”
We made an instruction manual but forgot to take any pictures of the steps.
Lots for tots to learn.
The money shot.
Another one of the manual but not the steps.
Credits
Copywriter: Sam Podolsky
Art directors: David Hoffman & Suramya Pathak
Creative directors: All of us equally, more or less.