Goldbelly: Fine Reclining
Takeout is seen as a cheap alternative to dining out. But Goldbelly doesn’t see it that way. They ship the finest cuisine from anywhere stateside, transforming people’s living rooms into lived-in personal restaurants. Art direction by Malia Athanasiou.
Out-of-home
A very fancy OOH.
A slightly less fancy OOH.
An OOH under a bridge of sorts.
A few OOH ads together in a series.
An elusive one-word headline.
Activations
The more Michelin stars a restaurant has, the more it’s worth the trip. But Goldbelly will rewriting the rules with a new guide highlighting restaurants worth staying in for. Only the best-traveling, delivery-friendly spots will earn the ultimate honor: a highly coveted three-sofa ranking.
Michelin Sofas
It’s like the Michelin guide, but for hermits.
Watching food-centric shows can make you hungry. Goldbelly and Hulu will partner to create limited-edition boxes inspired by The Bear and The Menu, featuring iconic dishes from each show. And a few lucky people who order might be greeted by an in-character Jeremy Allen White or Ralph Fiennes delivering their order.
As Eaten On TV
It’s like fictional food, but made real.
Haute Your Home
Who better to lead the eat-in revolution than the Queen of Domestic Arts? Martha Stewart will taki to TikTok to teach you how to turn your living room into a fine reclining experience. Show off your setup with #finereclining, and she might just duet you with some tips and compliments.
It’s Martha Stewart.
Restoration Hardware Capsule Collection
The Fine Reclining lifestyle is about finding the perfect balance between lavishness and comfort — a delicate balance that regular furniture can’t strike. Goldbelly will work closely with Restoration Hardware to create their own curated collection consisting of a solo recliner and recliner couch outfitted with oak swivel trays and a lazy susan coffee table. And RH stores will feature new “reclining” sections where customers can shop the collection while enjoying Goldbelly samples.
The incredibly expensive coffee table.
The incredibly expensive sofa.
The incredibly expensive recliner.